Search engine optimization or SEO – are names of the strategy and tactics designed to improve the positions of one or more pages of a website in the results of search engines.
SEO or search engine optimization is essential for any online strategy. If a website does not have prominent positions in the natural search results – in other words, if it does not have a good position for certain keywords – then we depend excessively on the payment strategy – SEM, that is, advertising on Google and other search engines -.