Top Platforms for Social Commerce in 2024

In the ever-evolving digital world, social commerce is revolutionizing the way consumers shop online by blending e-commerce directly into social media platforms. With the rise of social commerce in 2024, businesses can now reach their audience where they spend most of their time. Here’s a look at the top platforms leading this shift:

Instagram Shopping
Instagram’s visually-driven platform makes it ideal for social commerce.
Shoppable Posts and Stories: Businesses can tag products, enabling users to purchase directly from the app.
Instagram Shops: A dedicated section allows users to browse and shop without leaving Instagram.
Checkout on Instagram: Available in select markets, users can complete purchases within the app for a seamless shopping experience.
Facebook Shops
Facebook’s vast user base and advanced targeting capabilities power social commerce.
Facebook Shops: Businesses can create customizable stores accessible via Facebook and Instagram.
Live Shopping: Sell products in real-time during live streams, engaging customers directly.
Marketplace: Offers local exposure for businesses to sell products within their communities.
Pinterest Shopping
Pinterest excels in social commerce, especially for lifestyle and fashion brands.
Product Pins: These enhanced pins show real-time pricing and availability for easy shopping.
Shop Tab: A shopping section helps users discover products quickly.
Visual Search: Pinterest’s technology allows users to shop based on visual content in Pins.
TikTok Shopping
With its massive growth, TikTok is a major player in social commerce.
TikTok Shopping: Businesses can create a storefront and tag products in their videos.
Shoppable Live Streams: Brands can sell products in real-time during live streams.
Hashtag Challenges: Drive product discovery through popular challenges and trends.
Snapchat
Snapchat’s young audience and AR features create unique social commerce opportunities.